For the first time in the team’s history, they have partnered with a Spanish-language radio station. The strategy behind this partnership is coverage and the ability to reach more of the listeners during the broadcast.

“Between honoring Pekka Rinne and celebrating the NHL Navy Federal Credit Union Federal Credit Union Stadium Series™, this is such an incredible week in the history of our franchise, and we are thrilled to add another incredible milestone to this week by welcoming El Jefe radio to the SMASHVILLE family” said Predators President and CEO Sean Henry.

As Ethnix Group, we are excited about this announcement because we know this could be an important beginning in the Predator’s history, as well as working together with El Jefe a radio station with years of professionalism and impeccable background in Tennessee. We are excited to partner with one of our brands Don Beto by sponsoring full Spanish-language programming.